HomeAbout
A family group,
Gulf-wide.
(01)Our story
Over the years Rafi Group has earned a reputation as the go-to place for picture framing supplies, fine art paper, aluminium profiles, glass, acrylic sheet, matboards and machinery — serving art galleries, photo studios, framing shops, contract framers and printers, agencies, event companies and fabricators across the GCC.
Our network stands strong across the region and further into North Africa. By bringing innovative solutions and delivering high-quality products at reasonable prices, Rafi continues to stay at the forefront of the region’s supply trade.
Driven by the spirit and energy of a well-organised family group, we operate to international best practice and work closely with our partners and stakeholders to grow our mutual business in the Gulf.
(02)Vision
Clear interaction, real expertise, customer first. We aim to set the standard for distribution in the region — building relationships by being first, and offering value rather than margin.
We have built our success on strong partnerships with world-class international brands and long-standing customer relationships.
We pursue active diversification and international expansion to secure stability and long-term growth.
(03)Principles
Trends we build on.
Three macro trends shape how we improve our products and service, so we can exceed what customers expect.
Digitalization
We use digital tools to run cleaner processes and give customers a faster, clearer buying experience.
Personalization
Omnichannel service for trade and retail customers, with bespoke options where the job calls for it.
Sustainability
We are taking decisive steps to cut our carbon footprint. Green is not only a colour; it is a state of mind.
(04)Expansion strategy
Grow by diversifying.
Diversification
Our businesses grow through market penetration, market development, product research and diversification.
Value where we add it
We serve industries where we can add value and build a lasting advantage — and seek partners and new concepts that make our customers more successful.
(05)Values
How we work.
We look for the better way to source, stock and deliver.
Supply only works when it arrives on time.
To our partners, our customers and the region we serve.
A family group: easy to reach, easy to work with.
(06)Locations
Two addresses. One team.
Business Bay
The Binary by OmniyatAl Abraj Street, Business Bay
Dubai, United Arab Emirates
Al Quoz
Al Quoz Industrial Area 1Dubai, United Arab Emirates
Let’s talk supply.
Trade accounts for framers, galleries, studios, printers and fabricators across the UAE, the GCC and North Africa.